I’m sure you read the title and wondered “What does Snapchat have to do with filling beds in a sleep center?” Bunny ears and limb leads? Location filters and 10-20 paste? I hope this article will help connect the two.
When I started my sleep career, little did I know all the options that would become available to me. At the time, my belief was that there was the night technologist (me, who did all the work) and then there was a daytime scoring technologist (who did nothing but complain about how I did my job). When I moved into the daytime technologist role, I finally learned how much work that was. I later moved into the manager role, and I realized there were quite a few more jobs I had to cover. One of those jobs was getting patient referrals from physicians to fill the beds in the sleep center. I was told it was “marketing.”